Hi, I'm Nicole Chai, a designer and content creator based in Seoul. I spent five years in UX design at a financial company, building design systems and figuring out how people make sense of complex information. At some point I realised I wanted to apply that same thinking to something I genuinely love, so I took a career break, moved to Seoul, and started learning Korean.

Now I'm here, shooting concerts on my phone, making content about life in this city, and looking for ways to bring my design background into the world of music and culture.