Event Branding
Freshmen Bash
Event Brand Identity & Creative Direction
Project Duration :
May 2018 → Aug 2018
Role :
Marketing Director & Lead Designer
Client :
Singapore Management University
Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.
Outputs:
Social media campaign posts (pre-event awareness and sign-up push)
On-ground booth collateral for freshmen sign-up day
Event EDMs
Physical banners
Event tickets
Outcome:
The visual identity ran across all event communications and physical collateral on the day. Working across design, photography, and copywriting within one cohesive creative direction was my first experience leading a full brand rollout from concept to execution.
More Projects
Event Branding
Freshmen Bash
Event Brand Identity & Creative Direction
Project Duration :
May 2018 → Aug 2018
Role :
Marketing Director & Lead Designer
Client :
Singapore Management University
Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.
Outputs:
Social media campaign posts (pre-event awareness and sign-up push)
On-ground booth collateral for freshmen sign-up day
Event EDMs
Physical banners
Event tickets
Outcome:
The visual identity ran across all event communications and physical collateral on the day. Working across design, photography, and copywriting within one cohesive creative direction was my first experience leading a full brand rollout from concept to execution.
More Projects
Event Branding
Freshmen Bash
Event Brand Identity & Creative Direction
Project Duration :
May 2018 → Aug 2018
Role :
Marketing Director & Lead Designer
Client :
Singapore Management University
Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.
Outputs:
Social media campaign posts (pre-event awareness and sign-up push)
On-ground booth collateral for freshmen sign-up day
Event EDMs
Physical banners
Event tickets
Outcome:
The visual identity ran across all event communications and physical collateral on the day. Working across design, photography, and copywriting within one cohesive creative direction was my first experience leading a full brand rollout from concept to execution.