Campaign Design
Kidleidoscope
Event Campaign & Creative Direction
Project Duration :
Jan 2018 → Dec 2018
Role :
Marketing Lead & Lead designer
Client :
Singapore Management University
Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.
Outputs:
Social media campaign posts
Campaign videos
Physical banners
Merchandise (lanyards, name tents)
Outcome:
The campaign ran across SMU's social channels in the lead-up to the event, supported by physical collateral on campus. Sign-up response was overwhelming, more than we anticipated. Producing video content alongside static design was a first for me, and managing a consistent visual identity across that many formats, digital, physical, and motion, shaped how I think about campaign coherence today.
More Projects
Campaign Design
Kidleidoscope
Event Campaign & Creative Direction
Project Duration :
Jan 2018 → Dec 2018
Role :
Marketing Lead & Lead designer
Client :
Singapore Management University
Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.
Outputs:
Social media campaign posts
Campaign videos
Physical banners
Merchandise (lanyards, name tents)
Outcome:
The campaign ran across SMU's social channels in the lead-up to the event, supported by physical collateral on campus. Sign-up response was overwhelming, more than we anticipated. Producing video content alongside static design was a first for me, and managing a consistent visual identity across that many formats, digital, physical, and motion, shaped how I think about campaign coherence today.
More Projects
Campaign Design
Kidleidoscope
Event Campaign & Creative Direction
Project Duration :
Jan 2018 → Dec 2018
Role :
Marketing Lead & Lead designer
Client :
Singapore Management University
Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.
Outputs:
Social media campaign posts
Campaign videos
Physical banners
Merchandise (lanyards, name tents)
Outcome:
The campaign ran across SMU's social channels in the lead-up to the event, supported by physical collateral on campus. Sign-up response was overwhelming, more than we anticipated. Producing video content alongside static design was a first for me, and managing a consistent visual identity across that many formats, digital, physical, and motion, shaped how I think about campaign coherence today.