Event Branding

T-Olympics

Event Brand Identity & Communications

Project Duration :

Aug 2024 → Nov 2024

Role :

Designer & Communications Lead

Client :

Temasek

T-Olympics is an annual internal company event bringing together offices from around the world for a gala night celebration. As the designer and communications lead for the 2024 edition, I was responsible for the full visual identity and all event communications from concept through to execution on the night.

Outputs:

  • Key visual and brand identity

  • LED screen designs

  • Photo booth design

  • Event invitations

  • EDMs and internal communications

Outcome:

A full brand rollout executed across digital and physical formats for a global audience. The project involved coordinating with external design vendors alongside my own design work, requiring me to manage creative quality and consistency across multiple contributors. It reinforced how important it is to have a strong visual direction from the start so that everyone, internal or external, is working toward the same standard.

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Event Branding

Freshmen Bash

Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.

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Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.

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Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.

Campaign Design

Kidleidoscope

Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.

© Nicole Chai

Event Branding

T-Olympics

Event Brand Identity & Communications

Project Duration :

Aug 2024 → Nov 2024

Role :

Designer & Communications Lead

Client :

Temasek

T-Olympics is an annual internal company event bringing together offices from around the world for a gala night celebration. As the designer and communications lead for the 2024 edition, I was responsible for the full visual identity and all event communications from concept through to execution on the night.

Outputs:

  • Key visual and brand identity

  • LED screen designs

  • Photo booth design

  • Event invitations

  • EDMs and internal communications

Outcome:

A full brand rollout executed across digital and physical formats for a global audience. The project involved coordinating with external design vendors alongside my own design work, requiring me to manage creative quality and consistency across multiple contributors. It reinforced how important it is to have a strong visual direction from the start so that everyone, internal or external, is working toward the same standard.

More Projects

Event Branding

Freshmen Bash

Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.

Event Branding

Freshmen Bash

Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.

Event Branding

Freshmen Bash

Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.

Campaign Design

Kidleidoscope

Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.

Campaign Design

Kidleidoscope

Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.

Campaign Design

Kidleidoscope

Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.

© Nicole Chai

Event Branding

T-Olympics

Event Brand Identity & Communications

Project Duration :

Aug 2024 → Nov 2024

Role :

Designer & Communications Lead

Client :

Temasek

T-Olympics is an annual internal company event bringing together offices from around the world for a gala night celebration. As the designer and communications lead for the 2024 edition, I was responsible for the full visual identity and all event communications from concept through to execution on the night.

Outputs:

  • Key visual and brand identity

  • LED screen designs

  • Photo booth design

  • Event invitations

  • EDMs and internal communications

Outcome:

A full brand rollout executed across digital and physical formats for a global audience. The project involved coordinating with external design vendors alongside my own design work, requiring me to manage creative quality and consistency across multiple contributors. It reinforced how important it is to have a strong visual direction from the start so that everyone, internal or external, is working toward the same standard.

More Projects

Event Branding

Freshmen Bash

Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.

Event Branding

Freshmen Bash

Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.

Event Branding

Freshmen Bash

Freshmen Bash is SMU's annual large-scale welcome event for incoming students. The goal for 2018 was simple but concrete: drive sign-ups and get as many freshmen through the door as possible. As Creative Lead, I was responsible for developing the full visual identity and running the campaign across social media, physical collateral, and on-ground activation.

Campaign Design

Kidleidoscope

Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.

Campaign Design

Kidleidoscope

Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.

Campaign Design

Kidleidoscope

Kidleidoscope is an annual SMU community service initiative that brings together student volunteers and underprivileged children through arts, crafts, and interactive activities. As Marketing Lead for the 2018 edition, my goal was to drive sign-ups and build awareness across campus to get as many student volunteers through the door as possible.

© Nicole Chai